Email Marketing

An email newsletter is a great way to maintain contact with your customers. If you have information that will be useful to your clients, a regular newsletter both imparts the information and at the same time reminds them about how they can benefit from your business.

To avoid spamming, It is essential that your newsletter is only sent to customers who have requested such contact. Managing a mailing list with options to opt in or out can be a relatively simple matter. There are services available that will help you to build and maintain your mailing list. Many of them provide statistics on how many emails are received/returned, opened, clicked through etc.

Tips for newsletters:

• The information provided should be relevant to avoid being regarded as spam.
• There should be an opt out path for the recipient to follow.
• The email should provide links back to your website.
• Use your newsletter for building relationships. Sales will come. Emails with a hard sell message are much more likely to be ignored.
• Make each newsletter a learning experience. Measure the feedback received. Understand what works and what doesn't work for your clients.